Nowadays more and more people are getting used to shop on-line, but some people would never be satisfied by such virtual shopping experiences. Technology is improving rapidly, yet it cannot reproduce real shape, texture, volume and smell of products. That’s why I can bet that people won’t stop “real” shopping for the next several decades, especially when it comes to apparel. And what do you see when you are shopping? Of course products themselves, and yeah, swing tags.

3150211_s7866911_s

 

 

 

 

 

 

 

 

Swing tags have important information that need to be presented to consumers. At the same time this is also important for sellers to manage inventory and sales. For these reasons, tags have to be physically attached to products.

From sellers’ viewpoint, swing tag is a cost, and it’s reflected to the price of product. We are paying for not only product itself but also its tags. So generally, reducing costs of swing tags will make everyone happy.

How do you print swing tags on-demand?

There are some ways to make swing tags. Firstly, printing methods are roughly divided into two ways.

A. Offset / Flexo print
B. Digital print

Offset is perfect as long as large numbers of same tags are required. In this case, to handle variable information such as size, color and price, labels must be prepared separately and attached to tags, or all the options have to be pre-printed and then ticked manually.

Digital print is an ideal way to handle variable information, especially when the required quantity is not big. If all the variable information is printed, additional label is not necessary, which is a great advantage to print digitally. This can be an option to print “base” prints by offset and overprint variable information by digital.

So how would the difference in printing methods result in purchasing cost of customers? Here’s a rough calculation in case of making 10 kinds of 100 tags. The prices were referred from the one of the most major web-to-print service provide in Japan, and converted into USD from JPY based on the current exchange rate.

Printing methodOffsetDIgital
1,000 Tags
(4 colour duplex, 250gsm)
$80
7 days turnaround
$100
1 day turnaround
Variable dataLabel
$13 x 10 kinds = $130
5 days turnaround
Variable data option
$60
+1 day turnaround
Round cornerInclusiveOptional
$15
+1 day turnaround
Hole punchInclusiveOptional
$15
+1 day turnaround
Total$210
7 days turnaround
$190
4 days turnaround

Digital print is 10% cheaper and 3 days faster. Of course the price even break point may vary depending on quantity, country, company etc., but for both printers and customers, important thing is to have an option. Actually this is not a bad deal for the printer, too. The printer can get the job done with faster setup and production time, improve customer satisfaction, and compared to business card, this is an added-value job.

How to optimize “on-demand” swing tag production.

One of our customers is specialized in “on-demand” swing tags and improved their productivity. We are quite impressed with the way they produce swing tags. Here are the procedures.

1. Print digitally
Let’s say… they need 1,000 tags of the same size (90x50mm) but different contents. Firstly they prepare ready to print variable printing data, and print 24up tags on SRA3 sheets. If they need 1,000 tags, it is 42 sheets and only takes about a minute to print as today’s production digital print engine is as fast as 70ppm.

SRA3_24up_swingtag_90x50mm_4Rhole

 

 

 

 

 

 

[Download PDF Template]

 

2. Programmable paper drill
Put the prints on the programmable paper drill. Punching holes on piled small tags has risk of damaging products and it requires skill to finish them beautifully. If the drill punches holes on multiple layout original sheets, the height of print pile becomes lower which means a risk of damage is lower. This way requires more strokes, but if the drill is programmable, this is not a big issue. If the template is pre-programmed, this phase will take only 5 mins.

[Link to Youtube – XA-2W]

 

3. Finish tags with AeroCut
Then, put the pre-punched prints on the AeroCut. As the AeroCut Quatro is capable to finish 7x 24up cards per minute, it takes less than 10mins to finish off all the tags. (While the AeroCut is working, the operator can walk away and do other jobs.)
One of the advantages that AeroCut has is, it is capable to finish folding swing tags, too.
SRA3_12up_swingtag_90x100mm_4Rhole_centrecrease

 

 

 

 

 

 

[Download PDF Template]

 

Another tip, use a bundling machine to separate tags. This prevents contamination and for customers it’s much easier to handle.
[Link to Youtube – Tapit-WII+]

 

 

Overall, as shown on the drawing below, it dramatically decreases production time. Plus, it saves the labor, time and costs to print and attach labels.

Comparison_makingtags

So once again, if you prints business cards on-demand, why don’t you put swing tags on your portfolio?

(Written by Yasto)

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