Countron HS2200_panorama

Company: Panorama
Location: Sao Paulo / Brazil
Segment: offset company – paper bags and promotional
Equipment: Countron 2200HS (Successor model – Countron Touch)
Since: 2011

Panorama is a printer company established in Sao Paulo / Brazil since 1983 when it started in commercial market printing forms. After decades expanding its portfolio and in the command of second generation, it improved itself in promotional market when the rapid delivery time and high exigence were big requests from its customers. With this knowledge they begun to produce paper bags and packages.

Once in promotional market, demand of notebooks and agendas increased, so count and divide those quantity of sheets (for example a notebook with 96 sheets and 4 internal divisions) the hand counting job turned in big headache for them. Especially considering high added value in promotion products and very short delivery time, this manually process was disconnected with their philosophy.

Then in 2011 they decided to invest in counter machine from Uchida and due the wide range of products, especially thin ones – 75 to 120 gsm, they decided by Countron 2200HS. Right after implement this machine, the positive impact in workflow was highlighted, because reduction of waste, saving time and space, and optimization of labors (example a job counted manually by 4 people taken 3 days is made just by Countron 2200HS in a half working day, so nowadays these people can work for another things).

Mr. Mario Brandao, Sales Director, says: “We do not need to use Countron 2200HS the whole working day (8 hours), but even so when we use it totally compensates the investment and our payback was done in the first year already”. Noted they purchased the equipment in the end of 1st half of year, due in the 2nd half they need to produce and deliver the promotional goods, so in this period of just 6 months they got the payback.

With this progressive mind, Panorama keeps its evolution and makes positive difference for their customers.



Place: Joao Pesso, Brazil
Company: Grafica JB (Website)
Interviewed: Mr. Alex Xavier (Industrial Director)

+ What was necessity to invest in AeroCut Quatro?

In 2011 we (Grafica JB) decided to invest in digital printing machine to enter in this (digital) promising market. During 1 to 2 years we did not work so well in digital market, because our mind was still offset one. Then we decided that we must divide the process of offset and digital inside our company, resulting in another operation inside current one. In that moment we also decided to invest in equipment for digital finishing and after searches and comparisons for cutting and creasing we conclude the best cost/benefit was AeroCut Quatro.


+ What were the benefits for your company after start to use?

The main benefit of this machine is to get speedy in digital finishing combined to no wastes in setup of jobs. A big advantage in this equipment is to make adjustments from the same imposition software (in prepress process) used for printing process. After printing rapidly we produce creases and cuts accurately, quickly and practically 0 (zero) wastes.


+ Briefly say your opinion of equipment.

The buyer of digital printing product wants and needs of final item with high speed. Due the AeroCut can be adjusted automatically through imposition software which we use to prepare the printing process, it helps a lot. The setup is easy, quick and precise, getting the positive result as we and our customers expect. The printed product with good quality and extremely short time delivery.


+ Do you suggest any improvement or add features?

We miss crease and cut laminated materials (paper + heat lamination). I do not know due the transport of paper, by the structure of equipment or we need more training, but it is really a big issue for us.

Comments from Uchida:
Thank you for using our product and giving us a testimonial.  We really appreciate it.
It sounds the AeroCut plug-in for Adobe Illustrator / InDesign is working very well!
Regarding the issue with laminated paper, we have to say that the maximum paper weight AeroCut Quatro can take is maximum 350gsm, this means when the stock itself is heavy like 300gsm + laminated, it is difficult to finish on the AeroCut…  However, we will be in touch with you through our local partner to provide diagnosis and tips.