The goods market is under constant changes and it reflects the behaviour of world society in general. From some last one to two decades up to now the customized products coming to be more usual and required, most of the times are results of population behaviour´s who demands more individual products than big packs or different colours depending of region´s culture. Also it is a well done way to achieve potential end-users, through the segmentation of product. Therefore find niches of markets you can supply for repressed demand, evoke new customers and loyalty them to your product or service.
And the graphic market is straight connected to this conduct above, due digital printing is enable to supports the low and medium quantity of items, keeps high quality and very short delivery – main positive point. Besides there are many cases of variable data for approach your target customer as a very unique one.
In the other hand there is no space for mistakes, delays neither wastes. The workflow needs to be stable, constant and accuracy of repeatability is an important matter in the proccess. Hence to finish a job is so important than printing and it is the final stage, it means if you make mistake it is necessary to reprint the job.
Thus finishing for digital must be at same level of printing, with specific machines dedicated for this kind of job. Unfortunatelly it is common to see some adaptation from offset flow to digital one, although the concept to work is different, then the result cannot be the same expected. For example, it is not conceivable to use 10 sheets at 100 copies or takes 1 hour of setup for 200 products.
Digital printing requests equipments “ready-to-use” where the setup time superimposes the running speed, the machine can runs stable without dedicated operator, the workflow uses the less steps as possible and the footprint is the minimum one.
One example of this situation is to use linear guillotine to cut final products as business card, flyer, postal card, greeting card and so on with squared corners. To avoid the concerns from the paragraph before, UCHIDA supplies AeroCut Series since 2007 and already sold over than 500 units at almost 80 countries all over the world.
AeroCut Series is divided in 3 models: Nano (entrance model, indicated for fotos, business card and postal card), Classic (best seller card cutter, indicated for promotional market in general) and Quatro (top model, indicated whom looks for more productivity). Those are Japanese made and we have own patents, like double slitters.
+ with AeroCut Series you can save from 40% up to 70% of footprint compared to linear guillotine (66cm large)
+ AeroCut Series weigh only from 1/3 up to 1/9 compared to linear guillotine (66cm large)
+ with AeroCut Series you can save from 80% to 95% power consumption compared to linear guillotine (66cm large)
Choose proper finishing equipment enables smooth workflow, continuous repeatability, one button press setup, automatic feeding and separator. It results in low cost of production and reflects more mark-up for your business.
(Written by Caio)